Case Study: Large Medical Distributor achieves 20% higher average order value with Proton

How Proton Is Increasing Average Order Value by 20%

Large Medical Distributor partnered with Proton to make its customer service call centers more profitable. The distributor’s reps were already handling orders from decision-makers, but they lacked an efficient way to identify additional products to recommend without slowing down calls.

Proton implemented an AI-driven recommendation engine for up-sell and cross-sell suggestions, helping reps offer relevant complementary or reorder items in real time. The result was a 20% increase in average order value, with reps generating more revenue without adding extra costs, and Proton users outperforming peers who did not use the platform.