Case Study: Large Industrial Supplier Customer Provider achieves $115k Incremental Revenue Per Rep with Proton

How Proton Is Increasing Attributed Revenue $115k Per Rep Per Year

Large Industrial Supplier Customer Provider, a specialty distributor in the Industrial MRO market, needed a better way for its customer service reps to identify cross-sell and up-sell opportunities across a huge catalog of products. Because reps handled orders for customers across many industries and mainly worked by email, they lacked the time and product knowledge to make effective product recommendations during routine interactions. Proton provided an AI-powered recommendation engine to help them find relevant items for each customer.

With Proton’s software and dashboard embedded in rep workstations, customer service agents could quickly suggest the most likely add-on products while confirming orders, without major training or process changes. In just two months, reps using Proton generated an average of $9,552 in attributed revenue per month, putting them on pace for about $115,000 in incremental annual revenue per rep. Proton helped turn customer service into a revenue driver while increasing order size without adding shipping or effort.