Case Study: Large MROP Supplier achieves $100K+ per rep in incremental revenue with Proton

How Proton Is Increasing Attributed Revenue $100k+ Per Rep Per Year at Scale

Large Mrop Supplier, a very large distributor serving manufacturing, chemical, energy, and industrial MROP customers, struggled with inside sales rep profitability. Without a CRM tool, reps had difficulty structuring inbound calls, keeping records, and making timely, relevant up-sell and cross-sell pitches, especially when buyers were already on the line.

Proton implemented its AI-powered sales platform and recommendation engine to surface personalized product suggestions, track interactions, and give reps CRM-like workflow support. In a three-month trial, Proton helped reps pace toward more than $100k in incremental annual revenue per rep, or an estimated $10–15M+ company-wide, while still delivering an ROI above 15x.