Case Study: Large Building Materials Distribution Company Triples Outbound Sales with Proton

How Proton Enabled Inside and Outside Sales Reps to Be More Proactive With Their Pitches

Large Building Materials Distribution Company partnered with Proton to help inside and outside sales reps become more proactive in their outbound pitches. After launching a sales training program, the company wanted reps to make more effective calls, but they lacked the customer order insight needed to know what to pitch, whether it was a reorder, cross-sell, or new product opportunity. Their existing system showed purchases, but not ordering patterns, reorder needs, or automated recommendations.

Proton implemented its inside sales dashboard and mobile app for outside sales, giving reps reorder reminders, cross-sell suggestions, campaign recommendations, wallet-share insights, and follow-up alerts. The company generated over $1 million in attributed revenue in Q4 2020 and tripled that amount the following quarter, while increasing product pitches from 300 to 500 and then more than 1,000 per week. Proton also helped improve customer satisfaction through more timely, relevant outreach.