Case Study: Large Lawn And Garden Distributor Boosts E-Commerce Revenue with Proton

How Distributors Boost E-commerce Revenue by 20% or More With Proton

Large Lawn And Garden Distributor partnered with Proton to improve its e-commerce performance. The distributor’s existing online store was mostly a passive ordering portal, with limited personalization and weak product discoverability due to sparse SKU data, making it difficult to drive up-sells and cross-sells or help customers find the right products.

Proton implemented AI-powered recommendations through a quick Magento integration, adding features like Recommended Items, Complete the Cart, Customers Also Bought, Due to Reorder, and Switch and Save. In A/B testing over 50 days, the AI-enhanced site increased average order size from $166 to $186 and boosted revenue per customer from $1,218 to $1,476, a 21% lift that put the distributor on pace for more than $10 million in additional annual revenue.