Case Study: Hill & Markes, Inc. achieves 53% higher ecommerce revenue with Proton

How a Distributor Increased Monthly Ecommerce Revenue by 53% With a Simple Proton Integration

Hill & Markes, Inc., a family-owned distributor in upstate New York, wanted to grow ecommerce revenue and help customers discover more relevant products on its website. The team manually coded recommendations and was looking for a simple, low-risk way to bring AI into its existing ecommerce experience, using Proton.

Proton implemented an AI-powered ecommerce product recommendations solution that was integrated quickly and handled much of the setup for the 50,000-product site. The result was a 43% increase in average revenue per customer during A/B testing, and September 2021 ecommerce sales were 53% higher than September 2019, with web revenue hitting record highs.

Hill & Markes, Inc.

Nick Seefeld

Ecommerce Manager