Case Study: Chattanooga Shooting Supplies boosts sales efficiency and customer retention with Proton CRM

Chattanooga Shooting Supplies adds one day of sales per month with Proton

Chattanooga Shooting Supplies, a growing US firearms distributor, faced significant challenges with customer retention and knowledge hoarding within its sales team. Their transactional business model made it difficult to build consultative relationships, and they lacked a system to document key customer information or spot early signs of at-risk accounts. To tackle these roadblocks, they turned to vendor Proton and its AI-powered CRM solution.

By implementing Proton's CRM, Chattanooga gained a 360-degree customer view, predictive analytics, and proactive 'smoke alarm' alerts for at-risk accounts. This allowed their sales reps to act on insights quickly and engage in consultative selling. The solution from vendor Proton had a measurable impact, adding one day's worth of sales per month in productivity. It also dramatically streamlined rep onboarding, with one new hire becoming the top user and outperforming other newcomers.

Chattanooga Shooting Supplies