Case Study: Benco Dental boosts sales per call with Proton

Benco Dental boosts sales per call with Proton, driving $2.7M in incremental ecommerce revenue

Benco Dental, a distributor of dental supplies, faced challenges in creating a seamless, personalized experience across its ecommerce, customer service, and sales channels. They sought to move from a reactive to a proactive sales model and equip their reps with better data. To address this, they turned to the vendor Proton for its AI-powered solutions tailored for distributors.

Proton implemented a phased approach, starting with personalized product recommendations on the ecommerce site. This was followed by deploying tools for customer service and sales reps that provided real-time, targeted suggestions. The results were significant, with Proton's models generating millions in incremental ecommerce revenue. Sales reps saw the value of their pitch recommendations increase by 728%, transforming teams into profit centers.

Benco Dental