Case Study: Improv Comedy Club achieves 986% ROI and higher attendance with ProTexting

Text Message Marketing for Entertainment Venues

Improv Comedy Club’s South Florida Group operates five top comedy venues producing 35+ shows weekly with a combined seating capacity over 16,000. Their challenge was to cost‑effectively fill seats and quantify which marketing channels drove attendance; to test this they used text message marketing through ProTexting alongside print, radio, email and phone outreach.

ProTexting ran targeted SMS campaigns using distinct promo codes for channel-level tracking and timely delivery to patrons’ cell phones. A January weekend test yielded a 986% ROI, kept acquisition costs below the $3 per‑head benchmark, and outperformed email and outbound phone efforts—results Improv Comedy Club attributes in part to ProTexting’s technical execution and high-touch service.

Improv Comedy Club