Case Study: SXSW achieves 85% audience participation and real-time mobile voting with ProTexting

SXSW - Customer Case Study

SXSW needed a fast, easy-to-deploy way to engage the HATCH Pitch Competition audience, capture votes and collect feedback without building an app. The event organizers worked with ProTexting to find a ubiquitous solution that would separate in-room votes from social media votes and gather comments and contact info from investors, journalists and attendees.

ProTexting implemented text-message voting with mobile web–optimized feedback forms, real-time tallying displayed on the main-stage screen, a manual Start/Stop remote control to limit in-room voting, and separate texting channels for social media voting. The solution drove over 85% audience participation, produced nearly as many social-media votes as in-person votes, determined the Audience Favorite Award (with social votes counted separately for the Social Media Influence award), and delivered rapid results without downloads—earning strong praise from SXSW organizers.

SXSW

Brian Lang

Event Organizer