ProTexting
14 Case Studies
A ProTexting Case Study
Joint Venture Silicon Valley, a nonprofit public–private partnership in San Jose, needed a tech‑savvy way to run door‑prize contests for its annual State of the Valley event (about 1,400 attendees) that could handle large entrant pools and select specific winners (e.g., the 25th entrant). ProTexting provided an SMS/mobile contesting solution using keyword entry and custom message flows for the event.
ProTexting set up keyword-based texting, tailored message flows, and an event‑day campaign so attendees could enter by cell phone without disrupting the program. The campaign drove nearly 25% participation, kept opt-outs below 2%, supported selecting the 25th and multiple winners, and allowed Joint Venture to thank and engage attendees via mobile messaging.