ProTexting
14 Case Studies
A ProTexting Case Study
Gulf Coast Bingo, a five-location bingo operator in Pensacola, faced a downturn in customer attendance and needed to both keep regular players coming back and attract new ones. To address this challenge, Gulf Coast Bingo partnered with ProTexting to roll out daily SMS interaction and related digital promotions to reach customers more directly.
ProTexting implemented daily text messages highlighting specials and trackable incentives (for example, “show this text for free or discounted games”), supported by weekly newsletters and sign-up promotions. The ProTexting SMS program became Gulf Coast Bingo’s most effective marketing channel—driving daily engagement, enabling measurable calls to action, and helping boost repeat visits and promotional response across their locations.