Case Study: CraveOnline achieves 10,000 SMS sign-ups and an 86% opt-in rate with ProTexting

Crave Online The Power of SMS in the Marketing Mix

CraveOnline needed a direct audience engagement campaign to promote a major studio film’s Blu‑ray/DVD release, deliver never‑before‑seen behind‑the‑scenes footage and a coupon code, and drive sales on Amazon. To reach viewers on mobile, CraveOnline partnered with ProTexting to incorporate SMS and MMS messaging into the campaign.

ProTexting built and executed a short‑sequence drip campaign—customizing the end‑user experience and messaging flow—to deliver the mobile coupons and exclusive content promoted in the TV spot. The campaign yielded 10,000 text‑in participants, an 86% request rate for additional messages, and 30% more text entries than anticipated.

CraveOnline