Case Study: Cavender's achieves stronger customer engagement and loyalty with ProTexting

Cavender's - Customer Case Study

Cavender's, a 45+-year family-owned western retail chain with 50+ stores and 800+ employees, wanted to strengthen long-term customer relationships rather than just drive traffic or discount-seekers. Working with ProTexting, Cavender's deployed SMS/mobile marketing as a careful, permission-based channel—sending one or two highly relevant messages per month, allowing customers to subscribe by keyword, and avoiding blunt discount-driven acquisition tactics.

ProTexting implemented a targeted SMS program with keyword segmentation, timed sends, promo-code attribution and bit.ly link tracking so Cavender's could watch clicks in real time. The result was higher customer engagement (customers attending events and interacting with campaigns), a very low opt-out rate, and clearer channel attribution—achieving the desired relationship-building impact (favoring quality lists like ~5,000 engaged subscribers over large numbers of coupon seekers). ProTexting’s SMS solution gave Cavender's a measurable, economical way to deepen loyalty and track response.

Cavender's