Case Study: Albertsons Companies secures customer data and enables advanced analytics with Protegrity

Albertsons secures 2,200+ stores’ customer data with Protegrity

Albertsons Companies, Inc., a major North American supermarket chain, was undergoing a digital transformation and migrating its data to Microsoft Azure. Their challenge was to securely run personalized marketing campaigns and advanced analytics on customer data while ensuring protection against potential breaches. They sought a cybersecurity platform to complement Azure's features, specifically to mask customer data and enforce strict access controls.

Protegrity provided its data tokenization solution, integrated with the Denodo Platform. This approach allowed Albertsons to tokenize sensitive customer data upstream and detokenize it downstream for authorized users under a role-based access control mechanism. The solution enabled Albertsons to perform advanced analytics on protected data in the cloud, significantly improving customer privacy protection. The company also realized improved time-to-market for its initiatives due to greater confidence in its layered security defense.

Albertsons Companies, Inc