Case Study: National Asphalt Pavement Association achieves digital transformation, streamlined workflows, and enhanced member experience with Protech Associates

Paving the Road to Digital Transformation

The National Asphalt Pavement Association (NAPA), the U.S. trade association for the asphalt pavement industry, faced an urgent need to modernize a proprietary, DOS-like AMS that forced paper/fax member updates, required many redundant manual staff steps, and could not handle NAPA’s highly complex, tonnage-based dues calculations. NAPA engaged Protech Associates to replace the legacy system using Protech AMS built for Microsoft Dynamics 365, along with the MX member-facing website, UX 365 member database and e-commerce solution to enable member self-service and streamline back-office workflows.

Protech Associates implemented and configured the Dynamics 365–based AMS, migrated data, integrated financial and fulfillment systems, and deployed the MX e-commerce site and a custom dues-calculation module, training staff virtually. The Protech Associates solution put members in control of profiles, automated complex dues adjustments, gave staff mobile access to a centralized database, improved reporting and inventory visibility, and reduced manual tasks — leading to measurable outcomes such as a 153% increase in webinar participation in 2020 with 98% user satisfaction, plus more accurate data and deeper member engagement.

National Asphalt Pavement Association

Melanie Richardson

VP, Finance and Operations