Case Study: North American Spine Society boosts marketing results and record annual meeting attendance with Protech Associates

North American Spine Society achieves record annual meeting attendance with Protech Associates

The North American Spine Society (NASS) faced challenges with a clumsy and slow legacy system that lacked targeted email capabilities, hindering its marketing efforts and ability to increase event attendance. To forge closer ties with members and boost engagement, NASS turned to Protech Associates and implemented their association management software (AMS).

By deploying Protech's solution, NASS transitioned its registration process online, which significantly improved data integrity and the relevance of its marketing. This allowed for targeted communications and online course registration, culminating in record attendance for their annual meeting. Protech Associates enabled NASS to bring all member interactions online, providing a huge benefit to the organization and its members.

North American Spine Society