Case Study: Healthcare Businesswomen's Association achieves seamless data flow, increased staff productivity, and streamlined event registration with Protech Associates

Healthcare Businesswomen’s Association uses cloud solution to improve data management, increase staff productivity and streamline event registrations

The Healthcare Businesswomen's Association (HBA), a 7,500‑member nonprofit advancing women in healthcare, struggled with an inflexible association management system and time‑consuming manual processes that slowed staff productivity and frustrated members. Seeking a configurable, integrated solution, HBA selected Protech Associates and deployed Protech Cloud Business Solutions, an AMS powered by Microsoft Dynamics CRM.

Protech Associates implemented a cloud AMS that seamlessly integrates with HBA’s accounting system (Intacct), email marketing (Informz) and other platforms, automating nightly syncs and eliminating hours of manual data transfers. The solution added features like table seat assignment and configurable member forms, streamlined event and membership purchases, enabled real‑time reporting, improved staff efficiency across 300+ events annually (including a 2,500‑person gala), produced cost savings, and helped HBA win a second WOW! Award for member service.

Healthcare Businesswomen's Association

Leena Gademsky

Director of IT