Case Study: Consumer Healthcare Products Association (CHPA) achieves improved member engagement and streamlined systems with Protech Associates

Consumer Healthcare Products Association optimizes systems and processes to elevate member experience, improve user adoption and prepare for a database upgrade

The Consumer Healthcare Products Association(CHPA), a 120‑year‑old national trade association representing 185 manufacturers and marketers of OTC medicines, supplements and devices, faced significant staff turnover that erased institutional knowledge of its association management software. CHPA struggled to distinguish customizations from out‑of‑the‑box functionality and needed to optimize systems and processes while preparing for a database upgrade. Protech Associates (using Protech AMS and the MX e‑commerce solution) was engaged to assess and address these challenges.

Protech Associates, together with consultant iTAG, executed a phased optimization of the Protech AMS, launched the MX e‑commerce site, and delivered focused training to staff. The centralized, easy‑to‑use database and new out‑of‑the‑box features (including online group registration and transfers) improved user adoption, reporting and data cleanliness, elevated member engagement online, and delivered measurable efficiencies across the organization—positioning CHPA to move to the latest Protech AMS SaaS on Microsoft Dynamics 365.

Consumer Healthcare Products Association(CHPA)

Christopher Galczynski

Director, IT