Case Study: Wine & Spirits Wholesalers of America achieves reliable data and $1M+ cash-flow boost with Protech Associates

Cheers to Data Accuracy and Reduced Stress with AMS Software

Wine & Spirits Wholesalers of America faced limited IT resources and a legacy association management system that was not user friendly, leading staff to distrust data and avoid using the AMS. Seeking a cloud solution that would increase adoption and streamline operations for its 362 member organizations and the critical annual convention, the association evaluated vendors and selected Protech Associates’ Protech Cloud Business Solutions powered by Microsoft Dynamics CRM.

Protech Associates configured the cloud AMS, integrating it with Outlook, the accounting system, ExactTarget, MapYourShow, Passkey, ExpoBadge and the website for single-sign-on, and automated WSWA’s complex dues and invoicing workflows. As a result staff can generate reports without IT, more than eight years of history were consolidated for year-over-year analysis, event management became more cohesive, and improved billing/invoicing increased cash flow by more than $1 million in 2014—delivering reliable data and reduced operational stress.

Wine & Spirits Wholesalers of America

Bob Wiggans

Senior Director