Case Study: American Association of Nurse Assessment Coordination (AANAC) increases membership 20% and streamlines operations with Protech Associates' Protech Cloud Business Solutions

Caring for Members through Education and Engagement

The American Association of Nurse Assessment Coordination (AANAC) is a Denver‑based non‑profit serving long‑term care professionals with over 14,000 members and 20 staff; as membership and programs grew the organization struggled with disparate databases, manual invoicing and payment processes, low online engagement and time‑consuming education registration. AANAC selected Protech Associates’ Protech Cloud Business Solutions (powered by Microsoft Dynamics CRM) to provide a cloud‑based association management system that could centralize membership records and automate core workflows.

Protech Associates implemented Protech Cloud Business Solutions and integrated it with AANAC’s LMS, CMS, email marketing (ExactTarget) and Higher Logic community platform, delivering a single sign‑on, centralized database and automated billing and education workflows. The result: elimination of duplicate records, streamlined conference and registration processing, AANAConnect adoption by 95% of members, a >20% membership increase in two years, a 25% conversion rate on membership campaigns and up to $50 return for every $1 spent—boosting staff productivity and education revenue.

AANAC

Susan Turman

VP of Operations