Case Study: North American Spine Society achieves record annual meeting attendance and boosted marketing with Protech CRM for Members (Protech Associates)

Boosting Marketing Results with CRM for Members

The North American Spine Society (NASS) faced a clumsy, slow association management system that forced members and non‑members to register by fax or onsite, lacked blast-email and targeting capabilities, and produced poor data integrity and long check-in lines. To address these challenges, NASS replaced its previous AMS with Protech CRM for Members from Protech Associates.

Protech Associates implemented Protech CRM for Members, delivering a secure online portal, personalized email invitations, targeted segmentation, and automated registration and sales workflows. The solution helped NASS boost annual meeting attendance by 22% to nearly 4,000 (a record), cut processing times by at least 50%, keep registration open until the event, improve data quality, and streamline check‑in and marketing efforts.

North American Spine Society

Brad Repsold

Director of Information Technology