Case Study: AANAC increases membership and improves engagement with Protech Associates

AANAC serves 14,000+ members with Protech Associates

The American Association of Nurse Assessment Coordination (AANAC), an association for long-term care professionals, faced challenges with managing its membership and outreach due to relying on two antiquated databases. They needed a consolidated system to handle membership, invoicing, online payments, and marketing. To address this, AANAC partnered with Protech Associates.

Protech Associates implemented its Cloud Business Solutions, association management software powered by Microsoft Dynamics CRM. This platform integrated various third-party applications for email marketing, social CRM, website management, and learning. Using Protech's technology, AANAC increased its membership, improved staff productivity, and enhanced its member outreach and engagement capabilities.

AANAC