Case Study: Soundstripe retains 500 customers and recovers $20K with ProsperStack

Soundstripe retained 500 customers and recovered $20K in 90 days with ProsperStack

Soundstripe, a music licensing company, was facing high churn volume and losing thousands of customers each month. Their challenge was a lack of meaningful feedback and detailed cancellation metrics, compounded by having multiple pricing packages which made a single retention offer ineffective. They needed a more precise way to personalize retention by customer cohort, which led them to the vendor ProsperStack and its cancellation flow solution.

Using ProsperStack, Soundstripe segmented customers by subscription plan and created targeted coupon offers for each cohort. They implemented automated A/B testing to compare offers and identify the strongest performers. In 90 days, this solution retained 500 customers and recovered $20,000 in revenue, achieving an 11% offer acceptance rate and a 5x return on investment for Soundstripe.

Soundstripe