Case Study: Hootsuite prevents $997K in revenue churn with ProsperStack

Hootsuite prevents $997K in revenue churn with ProsperStack

Hootsuite, a social media management platform, faced a challenge with customer churn. Despite having a custom cancellation flow, its Lifecycle Marketing team lacked the ability to personalize retention experiences by customer segment or cancellation reason. This limited control and prevented them from effectively testing and refining their strategy, leading them to seek a solution from ProsperStack.

Using ProsperStack's cancellation flows, Hootsuite implemented a personalized retention experience. The solution allowed the team to test messaging without development help, segment customers, and deliver targeted offers based on a customer's value and cancellation reason. This strategy prevented $997K in revenue churn and retained over 18,500 customers in its first year, exceeding its goal. ProsperStack provided Hootsuite with a measurable and repeatable retention channel.

Hootsuite