Case Study: Hootsuite prevents $997k in revenue churn with ProsperStack

How Hootsuite prevented $997k revenue churn

Hootsuite, a social media management platform, faced a challenge with a high revenue churn rate. Their custom-built cancellation flow did not allow for retention offers or deflections. To address this, their Lifecycle Marketing team partnered with ProsperStack with the goal of saving 5% of churned revenue.

By implementing ProsperStack's platform, Hootsuite was able to quickly create segmented cancellation flows with tailored retention offers and deflections for different customer types without needing development help. The results far exceeded their goal; ProsperStack helped prevent $997k in revenue churn and retained over 18,500 customers in one year, achieving a 9.7% customer retention rate from the flow.

Hootsuite