Case Study: Reckon achieves nationwide brand awareness and authority with Prosperity Media's Digital PR campaign

Reckon earns 91 pieces of coverage with Prosperity Media

The customer, Reckon, an ASX-listed accounting software company, sought to increase its online authority and brand awareness among small business owners across Australia. They partnered with the vendor, Prosperity Media, on a digital PR campaign to create content that would achieve this goal and generate top-tier media coverage.

Prosperity Media developed and executed the "Startup Cities" campaign, which crowned the best Australian city to start a business by analyzing key socioeconomic data. The vendor's targeted outreach secured 102 pieces of online coverage with an average domain rating of 51, 287 brand mentions, and exposure across TV, radio, and print, including a mention from Australia's Deputy Prime Minister. This significantly boosted Reckon's brand awareness and online authority.

Reckon