Case Study: Muval achieves stronger SEO visibility and high-authority coverage with Prosperity Media

Muval earns 69 pieces of coverage and +8M estimated audience with Prosperity Media

Muval, an online platform for comparing and booking removalist services, approached Prosperity Media with a challenge to enhance their SEO presence. Their goal was to secure high-authority backlinks through a Digital PR campaign to increase organic visibility, drive referral traffic, and establish their brand as a trusted industry leader.

Prosperity Media revamped Muval's annual data report, the Muval Index, transforming complex migration data into accessible, newsworthy insights. The solution involved a new methodology developed with population geographers and interactive data visualizations. The campaign secured 69 pieces of high-authority online coverage, achieving an average Domain Rating of 63 and 104 brand mentions. This effort led to an 8% increase in website clicks, successfully meeting Muval's objectives.

Muval