Case Study: GO Rentals achieves major international SEO growth with Prosperity Media

Go Rentals boosts revenue 10,577% with Prosperity Media

Go Rentals, a New Zealand car rental company, faced the challenge of ranking its local website in competitive international markets like Australia, the UK, and the USA. They were unable to use standard international SEO strategies like multiple country-specific domains or hreflang tags. The company enlisted Prosperity Media to increase its online visibility and drive growth in conversions from these key markets.

Prosperity Media implemented an SEO and content strategy focused on creating a cluster of eight informational articles designed to address the specific worries and questions of foreign travelers. This empathetic approach built trust and established topical authority. The campaign was highly successful, resulting in a 19,500 increase in organic traffic, a 10,577% increase in revenue from assisted conversions, and a 10,804% increase in ROI for Go Rentals. Prosperity Media's work also earned them the "Best Use of Search in Travel" award at the 2024 APAC Search Awards.

Go Rentals