Case Study: EzLicence boosts online authority and brand awareness with Prosperity Media

EzLicence earns 81 linked coverage pieces with Prosperity Media

EzLicence, a platform that helps learner drivers find and book verified instructors, partnered with digital PR vendor Prosperity Media to increase its online authority and brand awareness across Australia. Their challenge was to position themselves as an educational source for young drivers and their parents while securing top-tier media coverage.

Prosperity Media developed a data-driven campaign titled "The Cost of Getting Your Driving Licence in Every State," which featured interactive data visualizations. The solution built on previous collaborative work and was pitched to targeted national and regional media outlets. As a result, the campaign generated 80 pieces of online coverage, 99% of which included valuable links. Prosperity Media secured placements on major outlets like 9News and 7News, leading to 319 brand mentions and an estimated 47 million online views.

EzLicence