Case Study: EzLicence achieves greater online authority and brand awareness with Prosperity Media

EzLicence earns 210.9M estimated views with Prosperity Media

EzLicence, an Australian online platform for finding and booking verified driving instructors, sought to increase its online authority and brand awareness among learner drivers and their parents. They partnered with Prosperity Media to use Digital PR services, aiming to position themselves as a trusted educational resource and secure coverage on top-tier Australian media.

Prosperity Media created two data-driven campaigns, "Pass Rate Paradise" and "The Ultimate Guide to Driving Lesson Costs," utilizing EzLicence's internal data. The outreach targeted national and regional news publications, resulting in 51 pieces of online coverage with an average Domain Rating of 63, including major outlets like news.com.au and 7News. The campaign generated 160 brand mentions and an estimated 210.9 million online views, successfully boosting EzLicence's profile and establishing them as a helpful industry source.

EzLicence