Case Study: VOA Illinois doubles fundraising results with Prosper Strategies

VOA Illinois doubles fundraising results with Prosper Strategies

VOA Illinois, a long-running human services organization, partnered with the consultancy Prosper Strategies. Their challenge was an outdated brand that misrepresented their professional services and hindered fundraising. They needed to modernize their image, share impactful stories, and attract new donors, turning to Prosper's Nonprofit Strategy System for a solution.

Prosper Strategies implemented a comprehensive rebranding and messaging strategy centered on the "More than a Home" campaign concept. This work included new donor profiles, key messages, and a full marketing plan. The result was a transformed brand identity that immediately doubled year-end fundraising compared to the previous campaign.

VOA Illinois (Volunteers of America – Illinois)