Case Study: Resilience grows impact and funding with Prosper Strategies

Resilience grows operating budget 29% with Prosper Strategies

Prosper Strategies, a consulting firm, was engaged by a nonprofit organization operating as Resilience to address a critical challenge. The organization, formerly known as Rape Victim Advocates, found its name and brand had become problematic, misrepresenting its expanded scope of services, using disempowering language, and limiting its reach. Prosper Strategies was tasked with guiding a sensitive rebrand to better reflect their mission while managing significant internal emotional ties to the old identity.

Using their Nonprofit Strategy System guided by a Shared Power Strategy philosophy, Prosper Strategies conducted extensive stakeholder research and analysis. They managed a comprehensive process that led to the new name "Resilience" and a complete visual identity and messaging overhaul. Prosper Strategies also supported the brand rollout, media strategy, and staff training. The results were highly positive, with the organization's total operating budget growing 29% and foundation grants increasing 119% in the year following the rebrand.

Resilience