Case Study: Comer Education Campus boosts fundraising and clarifies its brand with Prosper Strategies

Great Books Foundation boosts fundraising 13.8% with Prosper Strategies

The Great Books Foundation, an education nonprofit, faced challenges with brand confusion and a need to amplify its fundraising efforts. It partnered with Prosper Strategies, which employed its Nonprofit Strategy System, to develop a clear communications strategy and execute a rebrand.

Prosper Strategies implemented an endorsed brand structure, created a new logo and visual identity, and developed a comprehensive 20-month marketing and communications plan. This solution led to a 13.8% increase in fundraising from the previous year, with the organization raising $6.5 million, and significant progress in overcoming brand confusion.

Great Books Foundation