Case Study: Feeding America builds digital fundraising capacity with Prosper Strategies

Feeding America strengthens fundraising capacity across 200+ food banks with Prosper Strategies

Feeding America faced a challenge when the COVID-19 pandemic caused a surge in online donations, a shift from their traditional giving patterns. They needed to help their nationwide network of unique food banks evolve into digital-first fundraising organizations without a prescriptive approach. They turned to Prosper Strategies and their Nonprofit Strategy System™ to develop a responsive, data-based strategy.

Prosper Strategies implemented a research-centered solution using their Shared Power Strategy™ philosophy. They conducted a network-wide study through surveys and interviews to identify key gaps in digital fundraising resources. Based on the findings, Prosper developed a direct marketing partner directory and resources to guide food banks in selecting agency partners. This inclusive approach was well-received, and food banks began experiencing the benefits of the new resources, strengthening fundraising capacity across the entire network.

Feeding America