Case Study: Feeding America strengthens its brand and messaging with Prosper Strategies

Feeding America grows contributions 17.1% with Prosper Strategies

Feeding America, the nation's largest hunger relief organization, faced a challenge as its existing brand identity no longer aligned with its evolved mission and values. Its previous brand lacked messaging that centered the voices of neighbors facing food insecurity and a unified strategy to mobilize public support. To address this, Feeding America engaged the consultancy Prosper Strategies for a comprehensive brand strategy and brand book refresh.

Prosper Strategies implemented a solution grounded in deep stakeholder research, which led to a revitalized brand identity with a new purpose, promise, and strength-based messaging framework. They developed a unified Brand Book and provided extensive internal training to ensure adoption. The external launch included "The Full Effect" PSA campaign. As a result, contributions and grants grew by 17.1% over two years, and the new brand resonated strongly with both donors and the people served, with key elements rated favorably by over 82% of audiences. Prosper Strategies successfully delivered a more unified and impactful brand for Feeding America.

Feeding America