Case Study: Candor Health Education strengthens its brand and clarifies its mission with Prosper Strategies

Candor Health Education rebrands in 2020 with Prosper Strategies, earning positive response from 6 million students reached

Candor Health Education, formerly the Robert Crown Center for Health Education, faced a critical challenge when its long-term funder withdrew support and its name no longer reflected its mission or modern classroom-based delivery model. Apprehensive about losing community recognition, the organization engaged Prosper Strategies to assess the potential impact of a rebrand using their Nonprofit Strategy System™ and Shared Power Strategy™ philosophy.

Prosper Strategies implemented a comprehensive rebranding process, beginning with extensive stakeholder engagement to build consensus. This led to the development of a new name, Candor Health Education, and a full visual identity. The vendor also created a detailed brand rollout plan. The results were overwhelmingly positive, with the new brand being met with excitement from donors and stakeholders who felt it better represented the organization's work, and the rebrand was expected to support future growth in schools and fundraising.

Candor Health Education