Case Study: Boys & Girls Clubs of America evolves to strength-based, equity-centered communications with Prosper Strategies

Boys & Girls Clubs of America trains 40+ staff on strength-based messaging with Prosper Strategies

Boys and Girls Clubs of America, a national youth-serving nonprofit, wanted to shift its communications from a stereotype-based to a strength-based, equity-centered approach. They partnered with Prosper Strategies, who applied their Nonprofit Strategy System and Shared Power Strategy philosophy to guide this intentional change in messaging and fundraising.

Prosper Strategies conducted assessments and collaborated with staff to create a customized strength-based communication guide. They then rolled out the strategy through extensive trainings for national and local leaders. The result was a successfully adopted framework, equipped with training materials and a shared language, allowing Boys & Girls Clubs of America to more quickly and consistently champion the strengths and potential of the youth and communities they serve.

Boys & Girls Clubs of America