Case Study: Snyk boosts pipeline and prospecting efficiency with Prospeo

How Snyk's 50 AEs Built More Pipeline in 4-6 Hours Per Week Than Most Teams Do Full-Time

Snyk, a security software company, faced a significant challenge when its team of 50 account executives struggled with inefficient outbound prospecting. Their existing data provider resulted in a high number of bounced emails and incorrect phone numbers, causing reps to waste 2-3 hours per week on bad data. With only 4-6 hours allocated for prospecting weekly, this poor data quality led to low adoption rates and a failure to build a consistent pipeline.

The company implemented Prospeo to provide its sales team with verified contact data, including emails and direct mobile numbers. This solution from Prospeo dramatically improved data quality, slashing bounce rates and tripling call connection rates. As a result, Snyk's AEs increased their weekly conversations from 4-5 to 15-20 and generated over 200 new pipeline opportunities per month, with AE adoption for prospecting jumping from 40% to 82%.

Snyk

Pete Lipton

Senior Director of Sales