Case Study: Meritt Triples Weekly Pipeline with Prospeo

How Meritt Tripled Weekly Pipeline to $300K Without Hiring More SDRs

Meritt, a seed-stage startup and specialist sales job board, faced a significant challenge with bad data that was limiting its outbound sales efforts. Their manual prospecting process resulted in a high bounce rate of 35%, damaging their domain reputation, and a low connect rate of 5-8%. This inefficiency capped their pipeline generation at approximately $100,000 per week, and they lacked the budget for expensive enterprise solutions. They turned to the vendor Prospeo to solve this data problem.

By implementing Prospeo's data enrichment and verification services, Meritt gained access to verified work emails and direct mobile numbers. This solution dramatically improved their metrics, slashing their email bounce rate to under 4% and tripling their connect rate to 20-25%. The efficiency gains saved the team 5 hours per week on list building. As a direct result of using Prospeo, Meritt tripled its weekly sales pipeline to $300,000 without adding any new headcount.

Meritt

Lucas Hale

Co-founder