Case Study: Tip of the Toes Foundation modernizes its brand and website with Prospek

Tip of the Toes Foundation modernizes its brand for its 20th anniversary with Prospek

The Tip of the Toes Foundation, which provides therapeutic adventure expeditions for young people with cancer, wanted to modernize its brand image for its 20th anniversary to better align with its vision. The organization engaged the vendor, Prospek, to handle a comprehensive redesign of its graphic identity, website, and communication tools.

Prospek delivered a new, primarily typographic brand identity with a unique vertical alignment to evoke pride and momentum. The redesigned website was developed as a central tool for donations, participant recruitment, and fundraising support, complemented by a blog and social media strategy to increase visibility. Prospek's work provided the Foundation with modernized and effective tools to convey its meaningful message and support its outreach.

Tip of the Toes Foundation