Case Study: St-Amour Et Associés strengthens its brand and expands its services with Prospek

St-Amour Et Associés refreshes its brand after 40 years with Prospek

The customer, St-Amour Et Associés, a long-established recruitment agency, faced the challenge of modernizing its brand, diversifying its services, and strengthening its market position in Quebec and Ontario. The vendor, Prospek, was engaged to provide strategic and creative services to help the agency undertake this crucial review and shift away from its traditional methods.

Prospek developed a comprehensive 360 communication plan and created a new family of brands inspired by the theme of exploration. This included new division names like Magellan, Strato, Hubble, and Flairtech, which were designed to be bilingual and reflect the company's premium and effective service offering. The solution was immediately successful, with the company president proudly adopting the new brand names just minutes after they were proposed.

St-Amour Et Associés