Case Study: Olives from Spain strengthens its Canadian market presence with Prospek

Olives from Spain reaches 3 million impressions with Prospek

Olives from Spain, a marketing organization for Spanish olive producers, sought to strengthen its leadership position in the Canadian market. They collaborated with the vendor Prospek and the firm Sopexa on a series of mandates to achieve this ambitious objective.

Prospek developed a multi-channel campaign including a new website with recipes and a social media presence. They created the "Canada's Top Pick" contest and produced content tailored for Canadian audiences. The results were highly successful, generating over three million impressions and achieving a 2.14% Facebook engagement rate, significantly above the industry average. Recipe videos on YouTube also saw very high engagement with an average viewing time nearly equal to the full video length.

Olives from Spain