Case Study: Necando generates qualified webinar leads with Prospek

Necando generates 127 webinar registrations in 1 month with Prospek

Necando, an information technology consulting firm specializing in AI and big data, faced the challenge of connecting with highly specialized decision-makers to grow its clientele. The company turned to vendor Prospek to help it launch a leads acquisition campaign to establish its team as top experts in its sector.

Prospek implemented a performance marketing campaign on LinkedIn and Facebook that directed targeted traffic to free webinars. This strategy positioned Necando as an opinion leader and successfully generated qualified leads. The campaign achieved significant results for Prospek's client, including 1.9 million impressions, nearly 1,500 landing page visits, and 127 webinar registrations, yielding an 8.5% conversion rate.

Necando