Case Study: Maison Jean Lapointe reaches youth with Prospek’s C Plaaate! awareness campaign

Maison Jean Lapointe reaches youth in 20+ years of expertise with Prospek

Maison Jean Lapointe faced the challenge of reaching youth with addiction awareness resources during the COVID-19 lockdowns, when its traditional school outreach was impossible. The organization hired the agency Prospek to develop a new creative platform and campaign to connect with this audience during a mental health crisis.

Prospek developed the "C Plaaate!" initiative, creating an off-the-wall name, a vivid DIY visual identity, and comic-book-style content featuring a character named Alfred. The agency also managed the launch strategy and media relations, timing the rollout for Mental Health Month to maximize visibility. Prospek's campaign successfully cut through the pandemic news cycle, reaching many young people and equipping them to handle the crisis, with results described as beyond amazing.

Maison Jean Lapointe