Case Study: Les Jamelles boosts brand awareness and newsletter sign-ups with Prospek

Les Jamelles boosts Facebook fans 130% with Prospek

The wine importer Vins Philippe Dandurand, representing the Les Jamelles brand, worked with Prospek to raise the profile of its wines and boost consumer demand in Canada. Their challenge was to increase brand awareness and sales for the Les Jamelles collection of handcrafted varietals from Southern France.

Prospek implemented a contest in key Canadian markets that invited the public to enter by "raising a glass" of Les Jamelles wine. The solution focused on Facebook to engage the target audience, using sponsored posts and banners on specialized sites. The campaign was highly successful for Prospek, generating close to 3,000 entries, increasing Facebook fans by 130%, and obtaining 1,028 new newsletter subscriptions for a 30% conversion rate, creating significant buzz around the brand.

Les Jamelles