Case Study: Le Panier Bleu boosts local holiday sales with Prospek

Le Panier Bleu launches a holiday campaign with Prospek and 42 personalized blue wish lists

Le Panier Bleu, a Quebec-based organization promoting local merchants, wanted to sustain a revitalized buy-local movement following the pandemic and generate both online and in-store traffic for these businesses during the 2021 holiday season. They enlisted the vendor Prospek to create a digital holiday campaign.

Prospek developed a charming and interactive campaign themed "this year, Christmas will be blue." The solution included a wacky digital world with illustrated characters and a personalized gift idea generator that directed users to products from local merchants. A single promo code (JACHETEBLEU) was created for use across all participating merchant sites, simplifying the consumer experience and offering savings of up to 30%. Prospek successfully created a rallying cry that connected Quebecers with local businesses for their holiday shopping.

Le Panier Bleu