Case Study: La Villa Sainte-Marcelline boosts student recruitment with Prospek

La Villa Sainte-Marcelline boosts newsletter open rates to 58%-100% with Prospek

The customer, La Villa Sainte-Marcelline, a small private girls' school, faced challenges in student recruitment and attracting families to its open house. The vendor, Prospek, was tasked with raising awareness of the school's advantages and maximizing admission requests through a targeted marketing campaign.

Prospek implemented a multichannel solution focused on the school's "human size," using targeted online and offline placements to raise awareness and a newsletter for engagement and conversion. The results included driving a large number of qualified visitors to the site and maximizing prospect acquisition. Prospek's strategy dramatically multiplied the performance of the school's lead generation investments, with newsletter open rates reaching up to 100% and click-through rates as high as 20%.

La Villa Sainte-Marcelline