Case Study: Institut Linguistique Provincial boosts website engagement with Prospek

Institut Linguistique Provincial boosts conversion rate by 40% with Prospek

The customer, Institut Linguistique Provincial, a Montreal language school, partnered with the vendor Prospek for a complete website overhaul. Their challenge was to realign their digital presence to better reflect the institution's core values and teaching methods.

Prospek implemented a new artistic direction and user experience focused on showcasing real teachers and students to highlight the school's human-centric approach. The solution included adding a section for accessible English lessons, utilizing bright colors, clean lines, and a casual writing style. The results were significant, including a 40% increase in conversion rate, a 55% increase in pages viewed per user, a 131% increase in average session length, and a 44% decrease in bounce rate.

Institut Linguistique Provincial