Case Study: Institut Linguistique boosts English course sign-ups with Prospek's 360-degree marketing campaign

Institut Linguistique grows sign-ups 10% and cuts acquisition costs 11% with Prospek

Institut Linguistique, a long-established language school in Quebec, faced increased competition from mobile apps and online tutors, needing to win back market share in Montreal and drive sign-ups for its new online English courses. The vendor, Prospek, implemented a comprehensive 360-degree marketing campaign to address this challenge.

Prospek's solution was a multi-faceted strategy involving authentic content, a mixed-media approach, targeted prospect nurturing, and rigorous data tracking. Key tactics included a free downloadable guide that captured over 15,000 emails, an automated SMS system to generate over 900 positive Google reviews, and continuous optimization of advertising creatives. As a result, Institut Linguistique saw a 10% annual sales increase and an 11% average reduction in acquisition costs, successfully reinforcing its position as a market leader.

Institut Linguistique